I was awarded a scholarship at one of the best art schools in Mexico and was enrolled in a special group for high-achieving students. From then to date, I have experienced the transformation from analogue to digital graphic design in different roles:

• In my first job before graduating, I designed interfaces for interactive CDs. These are like the grandparents of websites and apps.

• I worked in two of the best agencies in Mexico – Ogilvy and Wunderman+Thompson –, where I led creative teams and developed campaigns for more than 100 national and global brands (Air France, Coca-Cola, American Express, Nestlé, Ford, Mercedes Benz, and Johnnie Walker, among them).

• I designed and taught digital media advertising courses at Centro, one of the most prestigious design universities in Mexico City.

• I founded my own agency: Follower Digital Advertising, where I carried out distinguished campaigns for the UN, Miller, Ricolino USA, Fiesta Americana Resorts, and RIU Hotels.

• In the last 3 years as a freelancer, I have produced more than 20 online stores; from the wireframes, the prototype, the interface design, and even the assembly of the stores in platforms such as WordPress, Shopify, Squarespace, and Aphix.

And then, once again, the romantic factor again set the course of my life: I emigrated to the UK and got married. Professionally, an opportunity to design something new opened up, that's why my pencils, my digital design tools, and I are looking to fall in love with your brand and make your clients happy.