One of the most important companies in mortuary services in Mexico entrusted me with the task of redesigning and resignifying its new image and designing the logos of its branches in different parts of the world. Using generative design theory, I created a logo with 4 elements, the same ones with which the graphic identity of each country is shaped, imitating their initial letters. In addition to this, I also designed all of their sales materials and the interface for their new website.