From a picturesque little town in Oaxaca Mexico this traveler started his journey to share this ancient beverage to the world. To create this logo I took inspiration from the current travelers who visit Oaxaca and what they usually wear and I found 3 recurring elements: hats, short pants, and a bag o backpack. In this way, I dressed this traveler mixing symbols to connect with the Mexican essence. In the front part of his t-shirt, he wears a maguey and the flower that grows from this plant, and in his shoulder he carries a characteristic bag made by Oaxaca artisans.