OVERVIEW:
Walking on a busy street in NY I found a billboard with a set of green men walking, yes those who allow you to cross the street. I realized that each one is unique and even iconic in different parts of the world. That was the signal I was waiting to give a name and image to one of the most important projects in my professional career, my advertising agency alongside one of the best producers in Mexico, Elizabeth Cházaro. We decided to walk together for 9 years creating campaigns for important brands in the world.